Media Musings Blog Archive Cooking Up Controversy The pastel pink clad women gracefully strut across the kitchen, carrying plates of brightly frosted cupcakes and iced with a cheeky smile over their shoulder.
The men, donned in fifty shades of blue, reveal their meat dishes and garnish it with a solid fist of triumph. This isn't the 1960s; burberry outlet locations this is Masterchef Australia's new promotional ad for their upcoming series. It begs the question: what is so humorous and entertaining about pigeonholing men and women, and reinforcing gender stereotypes? Why am I supposed to laugh at the superior versus inferior gender complex, which still dominates our society and so blatantly rife within the Masterchef advert? Masterchef Australia has often been praised for its good natured attitude towards competition, where instead of encouraging contestants to solely focus on rivalry it also propagates teamwork and "helping out a mate". The attitudes depicted within the advert completely discredit the ingredients that originally made Masterchef so popular. Michelle Smith wrote in The Age that many people "within and outside the feminist cause" are told that there are more worthy battles to fight than sexist attitudes within the media.
However, while equality in the workplace or violence against women are admirable burberry purses outlet online causes to fight for, Michelle Smith says "these victories will only come alongside transformations in how best burberry outlet men and women are understood by our society." Pointing out that men and women differ in their biological, and perhaps psychological, make up is a valid online shop burberry concept. However, to use these differences as an opportunity to illustrate why one gender is better than the other is neither humorous nor entertaining.
Prev: buy burberry clothes online
Next: burberry cape sale