Marks Spencer launch loyalty card Sparks Marks Spencer launches first ever loyalty card this is how it worksMarks Spencer just threw down a challenge to competitors with a loyalty card called Sparks offering days out, exclusive invites and other perks.
Here is how to get itByRuki Sayid 00:00, 15 OCT 2015Updated10:20, 15 OCT 2015You can't cash in your points but loyal shoppers get perks Get daily updates directly to your inbox+ SubscribeThank you for subscribing! Could not subscribe, try again laterInvalid Email High street chain Marks Spencer has ramped up loyalty card wars with the launch of Sparks today. But in a twist, the M members card does not give shoppers coupons to spend or points burberry bags outlet online to trade in against products instead it "unlocks benefits". For while Tesco Clubcard holders can cash in their points for groceries and homewares and Nectar card holders pick up points at Sainsbury's to trade in for products or days out, Sparks card holders will only get special offers and invites to store events. Shoppers signing up to the scheme will earn ten "sparks" for every spent in stores and receive a further ten points for the transaction. They can boost their sparks by 25 points for writing a flattering or scathing online review of a product burberry official outlet and 50 points for "shwopping" donating an old item of clothing when buying a new outfit. A spokesperson said: "Members will accrue points rather like in a video game the points don't have a monetary value and they are never spent. "They are a way of accessing exclusive deals and personalised discounts each time members shop or interact with us online." Shoppers can boost their points by reviewing products Cards are picked up in stores but need to be registered online along with users hobbies and interests from fashion and music to sport and cooking. These details then determine the types of offers or discounts that they receive for example 10% off fresh flowers or a better bottle of wine or fizz to go with a meal deal. Under the loyalty card scheme, 3,000 sparks will unlock priority access burberry cheapest place to buy to new fashion ranges and 5,000 will give card holders the chance to bag bargains online 24 hours ahead of the crowd. And extreme loyalty of 14,000 sparks will open up events like catwalk shows and masterclasses while 17,000 will enter card holders into draws with prizes like a trip to a South African vineyard or Christmas taken care of up for grabs. Patrick Bousquet Chavanne, executive director at M said: "Customers tell us they want to 'be part of something special' and that's exactly why Sparks is a club. "As a member you are more than a customer and you'll get the most from M with tailor made offers, priority access and invites to exclusive events.
It's a two way relationship members tell us what they enjoy, select their own tailored offers and are rewarded for sharing their views." It has taken almost a year to perfect the scheme and a successful three month trial of 100,000 members will see Marks take Sparks nationwide today with a massive advertising campaign launching next week. Family KidsThe tragic story of Sarah Payne's father who just couldn't battle the demons of losing his daughterA new documentary focuses where can i find burberry outlets on the ramifications of the schoolgirl's murder, her family's battle with grief, and their quest for justice Fashion BeautyAldi's popular 'Jo Malone' copycat luxury candles are back and here to stayThe candle copies, which are 90% cheaper than their premium rival, have sold out each time they've been restocked, but this time they're back for good.
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